Fortunately, things are going in the right direction with the COVID-19, fewer and fewer people seem to be getting sick. The social impact of the disease and especially of the lockdowns all over the world is enormous. The well-being of people, companies and society is under considerable pressure.
It is important to realize that the economic downturn is only part of the story. An integrated approach to value is more relevant than ever. Now that we are slowly coming out of crisis mode, we are going to make choices. As a government, as a person and as a company. Choices that will initially focus on the short term and above all financially driven. But let’s learn from the 2008 and 2009 “financial crisis” and look beyond short-term economic value creation.
This is becoming increasingly important for companies. Do we cut costs? Or do we invest in growth? And what is the value of our products and services? Do we still believe in our “purpose”? How do we convince our shareholders and other stakeholders of our strategy? Valuing impact can help with this. Insights from social, economic and sustainability ‘capitals’ are smarter and more complete than the insights based only on financial values. And yes, that can fit within the current KPI dashboards.
The number of downloads of the white paper on impact measurement shows that there is a lot of interest in valuing impact. Little time? Then read this new two-pager: 6 starting positions to measure impact.