{"id":11361,"date":"2026-06-25T22:17:10","date_gmt":"2026-06-25T20:17:10","guid":{"rendered":"https:\/\/empact.nu\/ppwr-recommendation\/"},"modified":"2026-06-25T22:49:45","modified_gmt":"2026-06-25T20:49:45","slug":"ppwr-consulting","status":"publish","type":"page","link":"https:\/\/empact.nu\/en\/ppwr-consulting\/","title":{"rendered":"PPWR Consultancy"},"content":{"rendered":"\t\t
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PPWR Consultancy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Be a leader in more sustainable packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At its core, the new European Packaging Regulation (PPWR) is a circularity law: less material, recyclable, recycled material, and reusable wherever possible. It requires not only that you demonstrate your packaging complies, but that you actually improve it. This also presents an opportunity, because companies that are already using more sustainable packaging will soon be leading the way\u2014with customers, retailers, and lawmakers. <\/p>

We\u2019ll help you take that step, with a business-oriented approach. Together, we\u2019ll identify your role under the PPWR, determine which of your packaging items will no longer comply, and figure out what changes you need to make. And as always, we\u2019ll ensure that your organization can ultimately manage this on its own. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What the PPWR Requires of You, and When<\/h2>

The PPWR will generally take effect on August 12, 2026. Some of the requirements will apply immediately as of that date, such as the technical documentation, the declaration of conformity, and the rules regarding substances of concern. Other requirements\u2014regarding reuse, recycled materials, and labeling\u2014will be phased in gradually leading up to 2030 and beyond. In this overview article , we explain exactly what the law requires and what deadlines apply. On <\/a>this page, you can read about what we do for you. <\/p>

Our approach: understand first, then improve<\/h2>

We envision a two-phase PPWR process. Phase one is preparation: understanding your role, identifying which packaging will no longer meet requirements, and determining what changes you will make. Phase two is implementation: carrying out the redesign, aligning the internal organization accordingly, assigning producer responsibility (UPV), and ensuring traceability. Most of our work is in phase one, because during implementation, we help your organization take on more and more of the work itself. <\/p>

The redesign discussion always starts with what you already have. Often, that realization comes naturally\u2014for example, when it turns out that a package contains zero percent recycled material, or that no one knows exactly how much. <\/p>

How We Guide You Through the PPWR<\/h2>

A logical structure that we tailor to your situation:<\/p>

  1. Intake and Quick Scan<\/strong>: Where Do You Stand, and What Are Your Biggest Risks?<\/li>
  2. Role Determination and UPV Guidance<\/strong>: What is your status under the PPWR? Are you a manufacturer, a producer, or both? Under this law, these are truly two distinct roles, each with its own obligations. <\/li>
  3. Gap analysis by packaging<\/strong>: Which packaging will not meet the requirements in the future?<\/li>
  4. Redesign and material selection<\/strong>: recyclability, recycled materials, reduced material use, and reuse. This is the sustainable core of the recommendation. <\/li>
  5. Roadmap and safeguards<\/strong>: a phased plan leading up to the deadlines.<\/li>
  6. Implementation<\/strong>: carrying out the redesign and structuring the organization to ensure it continues to deliver results.<\/li><\/ol>

    Wherever possible, we\u2019ll link this to your broader sustainability strategy. The focus remains on the PPWR itself: this is a distinct initiative, with a different approach than, for example, the CSRD<\/a>. The first results are already evident in phase one: raising awareness, a clear overview of roles, and insight into which packaging will eventually fail to comply. The initial process\u2014from intake to roadmap\u2014typically takes a few weeks to a few months, depending on the number of packaging items and the complexity of your product range. <\/p>

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    What you will get your hands on concretely<\/h2>