{"id":11428,"date":"2026-07-08T13:27:29","date_gmt":"2026-07-08T11:27:29","guid":{"rendered":"https:\/\/empact.nu\/from-ambition-to-action-watch-the-webinar-again\/"},"modified":"2026-07-08T13:49:54","modified_gmt":"2026-07-08T11:49:54","slug":"from-ambition-to-action-watch-the-webinar-again","status":"publish","type":"post","link":"https:\/\/empact.nu\/en\/insights\/from-ambition-to-action-watch-the-webinar-again\/","title":{"rendered":"From Ambition to Action: Watch the Webinar Again"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Why do sustainable plans take off in some organizations but remain on paper in others? That question was the focus of the webinar \u201cFrom Ambition to Action\u201d hosted by the Positive Impact Foundation on June 23. Our very own Martin de Jong joined Sandy Bommeleyn at the table, along with Manu Busschots, founder of the Deep Change Academy. It was an inspiring, informative, and thought-provoking discussion on how to break down something as complex as a sustainable transition into practical, actionable steps. With people at the center. The webinar is now available for on-demand viewing.     <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Webinar Van Ambitie naar Actie Martin de Jong\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/QcQ5JrUj9kE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\">Public Support as a Common Thread<\/h2>\n\n<p class=\"wp-block-paragraph\">The hour began with a poll of viewers: How would you describe the current level of employee engagement with sustainability within your organization? This was no coincidence, as support turned out to be the central theme of the discussion. Martin took viewers through the business perspective on the transition: view sustainability through a holistic lens and always connect individual initiatives\u2014such as a <a href=\"https:\/\/empact.nu\/en\/insights\/how-do-you-measure-an-organizations-carbon-emissions\/\">carbon footprint<\/a>\u2014to the context of a <a href=\"https:\/\/empact.nu\/en\/insights\/climate-transition-plan-a-roadmap-toward-the-future\/\">climate transition plan<\/a> and the future of the company. Manu highlighted the human side: how do you build support and make sustainability second nature within the organization?   <\/p>\n\n<h2 class=\"wp-block-heading\">Just cross out the word &#8220;sustainability&#8221;<\/h2>\n\n<p class=\"wp-block-paragraph\">What does that require of you? Recent research shows what the characteristics of sustainable leadership are: a sense of responsibility, resilience, and a long-term perspective. The great thing is: take out the word \u201csustainability,\u201d and what\u2019s left is simply \u201cleadership.\u201d What you need is to step up and lead. And that\u2019s not always easy, because there\u2019s no one-size-fits-all path. There are countless paths, and they all depend on the context. The hope expressed in the webinar was that sustainability professionals will develop more strategically, learn to think in business terms, and translate the transition into the company\u2019s core activities. But don\u2019t forget your heart in the process. Or as it was put in the webinar: use your head, but above all, follow your heart.        <\/p>\n\n<h2 class=\"wp-block-heading\">It&#8217;s going to be a struggle, and that&#8217;s a good thing<\/h2>\n\n<p class=\"wp-block-paragraph\">There\u2019s often a gap between ambitions on paper and reality. So expect heated discussions, because change means letting go of things\u2014and we find that difficult. The advice from the webinar: embrace the resistance, the ambivalence, and the inertia. Actively seek feedback, work step by step, and make sure you get your point across. And if you hit a roadblock with someone else <a href=\"https:\/\/empact.nu\/en\/insights\/a-more-sustainable-value-chain-5-steps-to-really-make-an-impact\/\">in the chain<\/a>? Then seek out a conversation. A supplier who \u201cisn\u2019t doing it\u201d often doesn\u2019t even know that customers are asking for it. By asking that question, you give the other party the ammunition they need to drive change internally. And above all, ask the reverse question: What do you need from me? How can I help you get this moving?         <\/p>\n\n<h2 class=\"wp-block-heading\">Watch the webinar on demand<\/h2>\n\n<p class=\"wp-block-paragraph\">Curious about the entire discussion, including the questions from the audience? <a href=\"https:\/\/vimeo.com\/1204210390\" target=\"_blank\" rel=\"noopener\">You can watch the full webinar here<\/a>. Highly recommended for anyone who wants to bring about sustainable change in their own organization.  <\/p>\n\n<p class=\"wp-block-paragraph\">Would you like to discuss support and change within your organization further? <a href=\"https:\/\/empact.nu\/en\/contact\/\">Feel free to contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do sustainable plans take off in some organizations but remain on paper in others? That question was the focus of the webinar \u201cFrom Ambition to Action\u201d hosted by the Positive Impact Foundation on June 23. Our very own Martin de Jong joined Sandy Bommeleyn at the table, along with Manu Busschots, founder of the [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":11426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257],"tags":[],"class_list":["post-11428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"_links":{"self":[{"href":"https:\/\/empact.nu\/en\/wp-json\/wp\/v2\/posts\/11428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empact.nu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empact.nu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empact.nu\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/empact.nu\/en\/wp-json\/wp\/v2\/comments?post=11428"}],"version-history":[{"count":0,"href":"https:\/\/empact.nu\/en\/wp-json\/wp\/v2\/posts\/11428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/empact.nu\/en\/wp-json\/wp\/v2\/media\/11426"}],"wp:attachment":[{"href":"https:\/\/empact.nu\/en\/wp-json\/wp\/v2\/media?parent=11428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empact.nu\/en\/wp-json\/wp\/v2\/categories?post=11428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empact.nu\/en\/wp-json\/wp\/v2\/tags?post=11428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}