The sufficiency strategy: why doing smarter is more important than doing more

Sufficiency

Globally, the circularity rate is declining: from 9.1% in 2018 to 6.9% in 2025. This is despite growing awareness, pilots and legislation. The hard truth is that we simply use too much material. Overall material growth eats up all efficiency gains, leading to the dreaded rebound effect. So efficiency alone does not solve the problem, […]