The choices made now will determine whether the Netherlands moves forward or gets stuck. That is the conviction of Martin de Jong, founder of Empact, who has joined a powerful movement of 100 Dutch CEOs. Together they are calling on the forming parties to choose an economy that truly has a future: competitive, sustainable and social.
The initiative comes from Future Up, the former CSR Netherlands. Together, the hundred signatories represent a turnover of about 43 billion euros and more than 125,000 employees. In addition to Martin, CEOs of companies such as KPN, bol, Renewi, Dopper, Zeeman and ASN Bank are behind the call.
Building real impact
“Things can be different, and we are ready to build together,” Martin emphasizes. The call is clear: no more short-term measures, but structural investments in renewable energy, circular industry and a level playing field.
The CEOs are asking the cabinet for three concrete steps. First: conserve resources by investing in a circular, fossil-free economy. Second: cooperate with nature by creating healthy living conditions and converting fossil subsidies into sustainable investments. Third: ensure a fair playing field by encouraging responsible entrepreneurship with strong chains and livable incomes.
Moving forward or jamming
For Martin and the other signatories, the message is crystal clear: This is the time to set course for an economy where growth is shared, value is reciprocal and success only comes together. The future calls for leadership with vision.