Communicating sustainability to consumers: 8 strategies that really work
The challenge is great. 52% of consumers often find promises about a product’s sustainability implausible, according to research by MarketResponse, b-open and IVRM Reputation among a thousand Dutch people. At the same time, 90% of consumers expect companies to communicate about sustainability. This tension makes sustainability communication one of the most complex disciplines within marketing. […]
The financial value of ESG: Six concrete benefits for organizations
Environmental, Social and Governance (ESG) has evolved in recent years from a “nice to have” to a strategic necessity. While the debate has long focused on the costs of sustainable business, recent studies show a different reality: ESG delivers tangible financial benefits. From lower capital costs to increased operational efficiency, organizations that integrate ESG into […]
A more sustainable value chain: 5 steps to really make an impact
For most companies, the greatest opportunities for sustainability lie in the value chain. A sustainable value chain is essential for achieving ESG goals and meeting CSRD reporting requirements. So do you really want to make an impact? Then you cannot avoid taking a close look at your value chain and working with suppliers and other […]
Customer story Ducky Dons: “A practical journey that has taken us forward”
As a sustainable pioneer, how do you professionalize your ESG approach even further? Ducky Dons had been a forerunner in the field of circularity and sustainability for years, but wanted to take their approach to an even higher level. We spoke with Nick van Nieuwenhuizen, co-owner of Ducky Dons, about their collaboration with Empact. The […]
How do you measure a company’s carbon emissions?
Does your company want to reduce its carbon footprint? Or perhaps even become carbon neutral? Then you need to know where you stand to begin with. In other words, measure your company’s CO2 emissions. Many companies struggle with this. Because where do we start? And how do you actually measure the total amount of CO2 […]