Fortunately, things are moving in the right direction with COVID-19; fewer and fewer people seem to be getting sick. The social impact of the disease and especially the lockdowns around the world are enormous. The well-being of people, businesses and society is under considerable pressure.
It is important to realize that the economic downturn, is only part of the story. An integrated approach to value is more relevant than ever. As we slowly emerge from crisis mode, we are going to make choices. As government, as people and as businesses. Choices that will initially be short-term and primarily financially driven. But let’s learn from the “banking crisis” of 2008 and 2009 and look beyond short-term economic value creation.
For businesses, this is becoming increasingly important. Do we cut costs? Or are we investing in growth? And what is the value of our products and services? Do we still believe in our ‘purpose’? How do we convince our shareholders and other stakeholders of our strategy? Valuing impact can help. Insights from social, economic and sustainability ‘capitals’ are smarter and more complete than those presented solely on financial values. And yes that fits the current KPI dashboards.
That there is a lot of interest in valuing impact is evidenced by the number of downloads of the white paper. Short on time? Then read this new two-pager: 6 starting positions for measuring social impact. And if you find it interesting, I’m happy to engage with you.