Suppose you know what valuing social impact is. And would like to get started. But you still need to get your organization on board. Then the texts below can help you. With, of course, a link to a white paper with even more guidance. The perspectives are:
- Financial
- Inspiring
- Strategy
- PR & Marketing
- Reporting
- CSR
Empact also tested the individual texts on social media. Which ones work best and with whom? Send an email to info@empact.nu
<financial> Why is Impact Valuation crucial for businesses?
Suppose you work at a large corporation, public or private. National or international. The main goal of you and your teams, is to ensure that business results are optimal. Now, but also 5 years from now. In a complex and dynamic playing field. Then valuing social impact is indispensable.
Why?
You don’t need a crystal ball to see that major societal changes are coming. More regulations, more action groups, more conscious customers. The cost of your operations is going to go up, while sales will be under pressure. That’s short term. In the long term, you want to use the external influences to ensure that business results remain optimal. That requires insights that measuring and valuing Social Impact, can provide. So that you can make timely adjustments. That’s not rocket science…that’s common sense.
Interesting? Download the white paper: Using facts to manage corporate social impact. If you’re not doing it for society, do it for your business.
<inspiring> Do you want your organization to become more inclusive and sustainable?
Suppose you work at a large organization. You see the big social problems in the world. The income inequality, climate problem, (bio)diversity. The consequence that covid-19 has for the vulnerable people. You want your organization to actively address this. But you also see that the rhythm within your organization is financially driven. Then Impact Valuing is indispensable for your company.
Why?
Valuing social impact offers you a new lens through which to measure, know and drive the value of your organization. It gives you tools to factor social issues, relevant to the organization, into strategic and operational decisions. For example, whether your organization should do business with the financially cheapest supplier.
You feel the world is changing. You want to contribute to this, but with real impact. Then download the white paper on Impact Valuing. The whitepaper will give you and the hardliners in your organization plenty of reasons to start impact valuing. If you don’t do it for the your organization, do it for society.
<strategic> Is valuing impact a peek into a crystal ball?
Suppose you are responsible for the strategy of enterprise, operating in an environment that is becoming increasingly complex and dynamic. In the long run, it is not even clear whether the social costs of the enterprise are not going to outstrip the benefits, leaving doubts about the company’s right to exist. The question remains as to which direction the enterprise should move. Valuing social impact is going to help with this.
Why?
You ask yourself which PMCs will still be relevant 5 years from now. To determine that, you use the financial and commercial key figures you know. But what do they really say? The world is changing, customers are changing. And not step by step, but faster and faster. The verbs digitalization, agile and sustainability are present tense now but next year they may be a thing of the past. Impact appreciation doesn’t give you a crystal ball, but it does give you a different way of looking at your organization in the whole context.
Interesting? Download the white paper on impact valuation. If you don’t do it for society, do it for your business.
<PR & Marketing>Should a company with a Purpose also measure its value?
Suppose you work at a company with a purpose. A real one, focused not only on achieving financial gain, but also social gain. Super inspiring. You and your colleagues are proud of your company and you use this in marketing & PR. But then comes a critical stakeholder. Who asks about that purpose. And you notice that you don’t have good answers. You talk about numbers, the stakeholder asks about impact. You talk about possible effects, the stakeholder looks for the effect of your company. You are looking for the right story: Valuing Impact is the answer.
Why?
Actually, you agree with the stakeholder. After all, how much of the impact is related to your company’s products and services? Or are they just feel-good projects? And are we now driving our purpose or our P&L? How can we make the transition to a true purpose-driven company?
Interesting? Download the white paper on impact valuation. A company with a purpose should measure it, that’s real marketing. If you don’t do it for society, do it for your company.
<reporting> Transparent about corporate social impact
Suppose you work at a company that publishes an annual report. First just the financial figures and some strategy. In addition, CSR reporting. But you also see opportunities to really interpret the social impact of the core business. Because you know and feel that the value your company creates is much more than just the Profit & Loss account. To make that insightful, Impact Valuation is indispensable.
Why?
With impact valuation you create tangibility to the social value of your company. You are able to make clear what the economic, social and environmental effects are. You can even express this in euros. Not to compare with competitors, but to compare yoy. Based on the IRCC 6 capitals value model. Now that’s transparency.
Interesting? Download the white paper on impact valuation. Use its insights to convince your internal stakeholders to publish non-visible gains and losses as well.
If you don’t do it for society, do it for your business.
<CSR> How can impact valuation help me integrate CSR?
Suppose you are responsible for an organization’s CSR policy. Your main goal is to implement social and sustainable business throughout the organization. You are the driver behind the changes, together with management. There is no shortage of good will. But you also see that fine words and decisions do not always lead to the right action. That the word budget is used very often. You see that small improvements are positioned as impactful measures. You need an objective way of assessing and steering. To achieve that, Impact Appreciation is indispensable.
Why?
Impact valuation allows you to speak the same language. Maybe not always in euros, but certainly in net effects. It shows that cap projects are not always so effective. It is the next step in professionalizing corporate social responsibility, on the way to an impact economy.
Interesting? Download the white paper: Using facts to manage corporate social impact. If you don’t do it for your organization, do it for society.