The Empower Consumer Act (EmpCo): Stricter Rules for Sustainability Claims to Combat Greenwashing
Since September 27, 2026, stricter rules for sustainability claims have applied in the Netherlands. Terms such as “sustainable,” “green,” and “environmentally friendly” may only appear on packaging or in advertisements if a company can substantiate them in a concrete and verifiable manner. The rules stem from a European directive often referred to as the Empower […]