Do you really know the answers to the questions posed by your largest customers and investors?

Your customers and investors want to know how your supply chain works. Those who gain control of it will retain their customers and make their business stronger. Anyone who catches, farms, purchases, or processes fish today is familiar with these questions. A customer wants to know about the origin of the fish and the working […]
The next wave of sustainability

A new oil crisis due to geopolitical turmoil. What a misery! Fuel prices are going through the roof due to the closure of the Strait of Hormuz. Fishermen, processors and traders must pass on the increased costs to consumers or they will fall over. Inflation adds to that. In the fish chain, we know all […]
From Chinese sports watch to fair fish: the hunt for transparency

You may recognize it: you consciously want to make a sustainable purchase. Then it is important to know the quality and origin of a product. And that is not always easy. For example, I recently bought a new sports watch online from a well-known American brand. However, the manual was completely in Chinese; it was […]
Fishing and farming: two worlds, one challenge

Farmers and fishermen are often mentioned together when it comes to sustainability. After all, they both produce food and symbolize tradition, family farms and craftsmanship. Yet there are also many differences. The farmer cultivates his own land, often for generations, while the fisherman hunts and gathers in a shared, natural space that stretches across European […]
Keeping course during political storms

‘Only 4% of the Dutch still trust politics,’ the media recently headlined. The double fall of the Schoof government and the chaos in The Hague create great uncertainty. Brussels is also rumbling: policies are being adjusted, laws paused or adjusted. For business owners, this is frustrating. What rules will soon apply to my business? What […]