Sustainability questions from customers: How to turn it into a strategic advantage
Quality, price and delivery time have long been at the heart of business decision-making. This playing field is fundamentally shifting. Sustainability has become a crucial fourth pillar, and ESG (Environmental, Social & Governance) plays an increasingly important role in it. Large organizations no longer look only at their own impact, but actively involve their entire […]
Hydrogen: a game changer for your organization?
Eleven companies recently received more than €700 million in subsidies for hydrogen projects with a total capacity of 602 megawatts. At the same time, Tata Steel announced it will produce green steel with hydrogen technology by 2030. This is ten years ahead of schedule. These investments suggest that hydrogen is the solution to sustainability. But […]
Dual materiality analysis within the CSRD: what is it, examples and tips
Within the Corporate Sustainability Reporting Directive (CSRD), the concept of dual materiality plays a crucial role. Companies required to report on their ESG performance under the CSRD are required to perform a dual materiality analysis. With this analysis, you determine which topics and themes are and are not relevant to report on. It sounds complex, […]
Communicating sustainability to consumers: 8 strategies that really work
The challenge is great. 52% of consumers often find promises about a product’s sustainability implausible, according to research by MarketResponse, b-open and IVRM Reputation among a thousand Dutch people. At the same time, 90% of consumers expect companies to communicate about sustainability. This tension makes sustainability communication one of the most complex disciplines within marketing. […]
The financial value of ESG: Six concrete benefits for organizations
Environmental, Social and Governance (ESG) has evolved in recent years from a “nice to have” to a strategic necessity. While the debate has long focused on the costs of sustainable business, recent studies show a different reality: ESG delivers tangible financial benefits. From lower capital costs to increased operational efficiency, organizations that integrate ESG into […]