Empact Impact Circles #2: A bridge between science and practice
Last week Empact organized the second Impact Circles, on Circular Transitions. A small and inspiring meeting with clients and partners, with the goal of connecting business and science in a meaningful way. More than 26 different forms of circularity Prof. Arno Kourula opened our eyes to the huge variety of circular business models. He has […]
Hydrogen: a game changer for your organization?
Eleven companies recently received more than €700 million in subsidies for hydrogen projects with a total capacity of 602 megawatts. At the same time, Tata Steel announced it will produce green steel with hydrogen technology by 2030. This is ten years ahead of schedule. These investments suggest that hydrogen is the solution to sustainability. But […]
Keeping course during political storms
‘Only 4% of the Dutch still trust politics,’ the media recently headlined. The double fall of the Schoof government and the chaos in The Hague create great uncertainty. Brussels is also rumbling: policies are being adjusted, laws paused or adjusted. For business owners, this is frustrating. What rules will soon apply to my business? What […]
Dual materiality analysis within the CSRD: what is it, examples and tips
Within the Corporate Sustainability Reporting Directive (CSRD), the concept of dual materiality plays a crucial role. Companies required to report on their ESG performance under the CSRD are required to perform a dual materiality analysis. With this analysis, you determine which topics and themes are and are not relevant to report on. It sounds complex, […]
Communicating sustainability to consumers: 8 strategies that really work
The challenge is great. 52% of consumers often find promises about a product’s sustainability implausible, according to research by MarketResponse, b-open and IVRM Reputation among a thousand Dutch people. At the same time, 90% of consumers expect companies to communicate about sustainability. This tension makes sustainability communication one of the most complex disciplines within marketing. […]