From Ambition to Action: Watch the Webinar Again
Why do sustainable plans take off in some organizations but remain on paper in others? That question was the focus of the webinar “From Ambition to Action” hosted by the Positive Impact Foundation on June 23. Our very own Martin de Jong joined Sandy Bommeleyn at the table, along with Manu Busschots, founder of the […]
Impact Circle Recap: Sustainability, Powered by AI?
Is AI changing the way we work toward sustainability? With that question in mind, professionals from various sectors gathered on June 24 at Oceans in Haarlem for a new edition of the Empact Impact Circle. It was a small gathering that sparked a big discussion: there were plenty of questions and doubts raised, both about […]
The Empower Consumer Act (EmpCo): Stricter Rules for Sustainability Claims to Combat Greenwashing
Starting September 27, 2026, stricter rules for sustainability claims will apply in the Netherlands. Terms such as “sustainable,” “green,” and “environmentally friendly” may then only appear on packaging or in advertisements if a company can substantiate them in a concrete and verifiable manner. The rules stem from a European directive often referred to as the […]
New: a free, AI-powered tool that summarizes your PPWR obligations
The new European Packaging Regulation (PPWR) raises the same two questions for nearly every company: Does this apply to me, and what do I need to do? The answer is in the regulation, but that means you’d have to work your way through the entire text, including all the articles and annexes. We wanted to […]
PPWR Deadlines: What Needs to Be Done by When?
The date you keep hearing is August 12, 2026. That makes sense, since the PPWR takes effect on that date. However, that’s not the date you should base your planning on. The requirements that really cost money and time—such as recycled content, recyclability, and prohibited packaging types—won’t take effect until 2030. But preparing for them […]