
The Empower Consumer Act (EmpCo): Stricter Rules for Sustainability Claims to Combat Greenwashing
Starting September 27, 2026, stricter rules for sustainability claims will apply in the Netherlands. Terms such as “sustainable,” “green,” and

Starting September 27, 2026, stricter rules for sustainability claims will apply in the Netherlands. Terms such as “sustainable,” “green,” and

The new European Packaging Regulation (PPWR) raises the same two questions for nearly every company: Does this apply to me,

The date you keep hearing is August 12, 2026. That makes sense, since the PPWR takes effect on that date.

Updated on August 19, 2026: the first PPWR requirements took effect on August 12, 2026; this article describes the situation

The same packaging can mean a mountain of obligations for one company and almost nothing for another. The difference isn’t
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