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Day: September 23, 2026

New: a free AI check that tells you whether your sustainability claim still holds

Iemand toetst in de keuken een duurzaamheidsclaim met de Greenwashing Check van Empact op de telefoon

The EU rules for sustainability claims are strict. With Empact’s free Greenwashing Check, you see whether your claim holds up, and how to say it instead.

Seven sustainability claims that are no longer allowed from 27 September (and what you can say instead)

Papieren verpakking met een zelfbedacht stempel van een groen blaadje, havermout ernaast op een houten tafel

From 27 September 2026, seven common sustainability claims can no longer simply go on your packaging. For each claim: why not, and how to say it instead.

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